Bodo designed several collections during his collaboration with luxury Spanish porcelain brand Lladró. Bodo’s aim with his collection was to introduce functionality to a company that made purely ornamental pieces. Retaining the decorative quality and highlighting the intricate skill involved in making poetically detailed pieces, Bodo created a collection that significantly broadened Lladró’s product range. The partnership also encompassed Bodo’s art direction for the marketing of the collections, including creating catalogues and directing the launch at Maison et Objet Paris in 2006. The project incited the interest of a new audience without ostracising Lladró’s existing clientele. Within a year and a half the editorial coverage was equivalent to $15 million. Bodo's successful rejuvenation of this historical brand resulted in significant international press coverage from Elle Decoration, Architectural Digest and Vogue, resulting in Tokyo's Takashimaya and Henri Bendel in New York stocking our Lladró collections and furthering the brand’s presence within the global market.